WHAT HAPPENS WHEN THE DOG CATCHES THE GARBAGE TRUCK?
We have all seen cartoons of a dog chasing the garbage truck down the street. What happens when the truck stops and the dog catches it? Frequently, the dog is left uncertain, unsure of what to do next, and simply barks in confusion. A similar scenario often unfolds in enterprise sales. A sales pro invests significant effort in developing a lead into a qualified prospect. After persistently pursuing an in-person meeting, the contact finally agrees. At this pivotal moment, what should the sales pro do next? Once the contact confirms an in-person meeting, the sales pro’s role should transition from pursuit to purposeful...