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When I ask salespeople who their toughest competitor is, they usually name four or five competitors they see in the marketplace.  Sometimes they get emotional about a competitor who has caused them recent losses.  Then I tell them these companies are not their toughest competitor.  It is “do nothing,” or sticking with the status quo. The most expensive decision a business can make isn’t choosing the wrong solution—it’s choosing nothing at all. Doing nothing feels safe, rational, and low risk. In reality, it often carries the highest cost, quietly draining value while no one is looking. Is choosing not to act—or remaining with...

This quote is attributed to baseball Hall of Fame legend Leroy “Satchel” Paige.  Country singer Toby Keith included a similar phrase “Ask yourself how would you be If you didn’t know the day you were born” in his ballad “Don’t Let The Old Man In.”1 Baseball legend Satchel Paige and country singer Toby Keith both expressed the idea that mental age matters more than your actual years. While our bodies age every year, we shouldn't let that define how we live.  We cannot defy Father Time, but we do not need to give in to aging, as long as we can. In...

I have been a loyal supporter of the Chicago Cubs baseball team since I was very young. For much of this time, the franchise has faced persistent challenges, with numerous seasons marked by disappointing performances. There were bright spots—most notably in 1969, when the Cubs led the division for 155 days before losing an eight-and-a-half game lead to the New York Mets in August. Other postseason opportunities in 1984, 1989, and 2003 ended in heartbreak, even as advancement to the World Series seemed within reach. Cubs 108 Year Drought After more than a century without a championship, the Cubs’ 2016 World Series...

The Beginning The conversation with your contact, Ted, begins like this: “We appreciate all the time you spent with us explaining your product and answering our questions—and you did a great job—but we regret to inform you that we selected another supplier.” The call opens with a compliment. You did a great job. You built rapport with the evaluation team. You answered their questions thoroughly and conducted yourself professionally. For a moment, it feels reassuring—almost validating. Then comes the gut punch. They chose another solution. Shock sets in. Disbelief follows. You weren’t expecting this. You thought things were going well. How did you not see this...

Why sales pros leave their companies: An In-depth look Throughout my career in sales management, I have overseen more than 1,000 sales and sales support professionals and have been responsible for both hiring and, when necessary, firing team members. There are numerous myths circulating about the reasons sales pros choose to change jobs. In this article, I will share insights from my direct experience. Compensation: Not the Only Factor Compensation is frequently cited as the primary reason for sales pros leaving their jobs. While it is undoubtedly a critical element, it is not the sole or most important motivator. My experience has revealed...

This quote is attributed to baseball Hall of Fame legend Leroy “Satchel” Paige.  Country singer Toby Keith included a similar phrase, “Ask yourself how would you be If you didn’t know the day you were born,” in his ballad “Don’t Let The Old Man In.”1 Baseball legend Satchel Paige and country singer Toby Keith both expressed the idea that mental age matters more than your actual years. While our bodies age every year, we shouldn't let that define how we live.  We cannot defy Father Time, but we do not need to give in to aging, as long as we can. In...

When I was a teenager, I always hoped a young woman would answer the telephone when I rang her at home. Years later, when I made cold calls as a sales professional, I hoped for the same outcome—this time, for business reasons. I wanted the decision-maker to answer so I could introduce myself and request an in-person meeting, the objective of the call. As every salesperson knows, this rarely happens. However, I learned something valuable: I had a higher success rate when the prospect answered the phone—even if their initial response was that they were too busy to talk. Why? Because if...

The Myth of Uniqueness: Understanding Buyer Perceptions of Uniqueness When selling accounting systems to mid- and large-sized corporations, I made it a point to start every engagement with a conversation—not a presentation. My goal wasn’t to sell features; it was to understand how the buyer’s business operated, what challenges they faced, and how they measured success. These early discovery sessions were invaluable. I would begin by asking a series of probing, open-ended questions, such as: What type of business do you operate, and what’s your typical transaction volume? How many people are involved in your accounting processes? What are your biggest challenges...

Why the Modern Sales Professional Must Trade Pressure for Partnership For generations, sales pros have been trained to “close hard.” Countless books, seminars, and workshops have preached the art of the perfect close—how to overcome objections, neutralize resistance, and push the prospect over the finish line. While those methods may have worked in an earlier era, they are increasingly ineffective—and unacceptable—in today’s sales environment. I’m on a personal mission to retire manipulative, high-pressure closing tactics in 2025 and 2026. Modern buyers are better informed, empowered, and skeptical of any sales approach that feels coercive. They have access to detailed comparisons, independent reviews, and peer...

Sales pros, meet your opponent – decision anxiety. This condition may be defined as the persistent, overwhelming stress and fear associated with making choices and the potential negative consequences.  It is your silent deal killer! The key decision-maker in your deal is paralyzed by fear that she will make a bad decision, which will harm her career, and, even worse, make her appear incompetent to the CEO and her peers—potentially leading to public humiliation. Or perhaps the committee making the decision is afraid of making the wrong recommendation to the executive sponsor.  Again, the fear is related to consequences for their...