I HOPE SHE DOESN’T ANSWER MY CALL
When I was a teenager, I always hoped a young woman would answer the telephone when I rang her at home. Years later, when I made cold calls as a sales professional, I hoped for the same outcome—this time, for business reasons. I wanted the decision-maker to answer so I could introduce myself and request an in-person meeting, the objective of the call. As every salesperson knows, this rarely happens. However, I learned something valuable: I had a higher success rate when the prospect answered the phone—even if their initial response was that they were too busy to talk. Why? Because if...
09 December, 2025