#marketing strategy Tag

Penguins and Vertical Market Strategy Penguins are aquatic, flightless birds native to the Southern Hemisphere, living in both warm and cold climates. They are highly social creatures. Many people have seen them in documentaries, movies such as March of the Penguins or Happy Feet, or at zoos. Penguins spend most of their lives in water hunting for food, but when on land, they gather in large colonies. Emperor penguins, for example, may march in single-file lines thousands strong toward breeding grounds. It is very interesting to note that when the first penguin dives into the water, others quickly follow—a chain reaction...

20 October, 2025

Sometimes, well-meaning people plan or take actions that they intend to create a social good or results for the betterment of all, but their actions result in undesirable unintended consequences. The people who were supposed to benefit do not do so and, in many cases, are worse off than before the action. There are many examples from economics or politics.  Here are a few: Rent controls Rent controls are prevalent in New York City. Landlords raise rents to levels that are unaffordable to many people. So, the political solution is to enact rent controls that limit the amount of rent or increases.  Rent...

06 November, 2024

Recently, my electric garage door opener malfunctioned. I called Bob, a repairman I had used before, who diagnosed the problem over the telephone as a bad torsion spring. When Bob arrived, he checked the door and confirmed that the torsion soil spring needed to be replaced. Bob asked me how long I planned to live in my current house.  Was I planning on selling the home soon? I told him we planned to stay in the house as long as my wife and I could live independently, which I hoped would be a very long time, hopefully, many years.  That was a...

09 September, 2024