#sales leadership Tag

Sales pros, meet your opponent – decision anxiety. This condition may be defined as the persistent, overwhelming stress and fear associated with making choices and the potential negative consequences.  It is your silent deal killer! The key decision-maker in your deal is paralyzed by fear that she will make a bad decision, which will harm her career, and, even worse, make her appear incompetent to the CEO and her peers—potentially leading to public humiliation. Or perhaps the committee making the decision is afraid of making the wrong recommendation to the executive sponsor.  Again, the fear is related to consequences for their...

Understanding the Buyer's Perspective Many sales pros lack insight into what truly happens on the buyer’s side during the sales process. They often wonder what the buyer is thinking, what steps they are taking, and what their overall process looks like. Questions arise about who else the buyer is considering, when a decision will be made, and where their own proposal stands in the evaluation. Without clarity on these critical aspects, salespeople may find themselves navigating in the dark, unsure of how to effectively position their offering or address the buyer’s needs and timeline. Adapting to the Buyer’s Process: How Sales Pros Can...

Penguins and Vertical Market Strategy Penguins are aquatic, flightless birds native to the Southern Hemisphere, living in both warm and cold climates. They are highly social creatures. Many people have seen them in documentaries, movies such as March of the Penguins or Happy Feet, or at zoos. Penguins spend most of their lives in water hunting for food, but when on land, they gather in large colonies. Emperor penguins, for example, may march in single-file lines thousands strong toward breeding grounds. It is very interesting to note that when the first penguin dives into the water, others quickly follow—a chain reaction...

Sales professionals often ask for my perspective on social media. The landscape now includes platforms such as LinkedIn, Facebook, X (formerly Twitter), Instagram, Snapchat, TikTok, Pinterest, Snapchat, Reddit, Tumblr, Quora, WhatsApp, and YouTube—each offering distinct advantages and disadvantages. However, ignoring social media is no longer an option. Every sales professional should evaluate which platforms align best with their target audience, sales objectives, and brand strategy. In today’s digital environment, a complete absence from social media can severely limit visibility, credibility, and professional growth. On the other hand, one can get consumed trying to maximize usage of many social media platforms. This...

The Unsung Heroes of Sales Success: Why Support Staff and Product Managers Deserve Recognition In business literature, sales success is often attributed almost exclusively to the charisma, persistence, and skill of quota-carrying sales professionals. Yet in my decades of experience—spanning selling solutions from accounting, human resource and payroll, manufacturing, electronic medical records, electronic payments software to anti-money laundering compliance systems—I’ve learned a fundamental truth: no high-performing salesperson closes complex B2B deals alone. Behind every signed contract are the tireless efforts of product managers and sales support staff. Their technical expertise, market insight, and ability to engage with client challenges are often the...

One of Benjamin Franklin’s most insightful adages—often echoed by my wise father—states: “If you want a task done quickly, ask a busy person to do it.” At first glance, this may seem counterintuitive. Why would you assign more work to someone already occupied instead of turning to someone idle? The reason is simple: productive people develop strong habits, discipline, and time management skills, while the unmotivated often procrastinate or make excuses. Busy individuals earn trust through reliability, consistently meeting deadlines and honoring commitments. Their proven track record makes them the “go-to” people for important tasks. In contrast, those who avoid work...

When your company receives a Request for Proposal (RFP), is it usually assigned to junior or new salespeople to complete? If so, this is a mistake. Let me explain: One of the struggles that many sales pros face today is whether to participate in an RFP process. They are often a mixed blessing. Completing them is usually a tedious, unpleasant task. And they can be time-wasters. They cannot be ignored entirely because some may lead to significant sales revenue. I have closed millions of dollars in sales as a result of RFPs. Many are issued by consulting firms with which you want...

Most Sales Training Is Wasted U.S. companies spend nearly $70 billion a year1—about $2,000 per sales rep2—on sales training. Yet much of this investment is wasted. The content is often outdated, the delivery methods are ineffective, and sales managers rarely reinforce what was taught. Despite poor results, many executives continue to fund these programs, accepting a weak return on investment. The Retention Problem Relevance isn’t the only issue—retention is another major challenge. Gerhard Gschwandtner, the highly respected founder of Selling Power and the Sales 3.0 Conferences, cites research showing that “84% of traditional training content is forgotten within three months if it isn’t...

Why “Do Nothing” Is Your Toughest Competitor in Enterprise Sales Automobile dealers know a painful truth: when a customer says, “I’ll think it over” and walks out, they seldom come back. That’s why dealers pull out every tactic imaginable—stalling by keeping your keys, bringing in the sales manager, applying wave after wave of pressure. They understand that the most significant risk isn’t losing you to another dealership. It’s losing you to indecision. That same silent assassin—the decision to do nothing—is what enterprise sales professionals face every day. In my book, Above Quota Performance, I argue that the #1 competitor isn’t another company....

Here is the scenario: You developed a lead into a qualified opportunity, held meetings to demonstrate your value proposition, answered questions, arranged customer visits, and crafted a return-on-investment case that impressed the Economic Buyer. The buyer's interest grew, leading to calls for more information, workshops, contract requests, and training queries. They analyzed your solution, asked their questions, and examined the alternatives. Then, you were informed that your solution was selected from among the several they were considering. However, the deal suddenly stalled, your contact is not returning calls, and the opportunity remains open.  Has this happened to you? Your contact informed...