The Role of Social Media in Modern Sales Success
Sales professionals often ask for my perspective on social media. The landscape now includes platforms such as LinkedIn, Facebook, X (formerly Twitter), Instagram, Snapchat, TikTok, Pinterest, Snapchat, Reddit, Tumblr, Quora, WhatsApp, and YouTube—each offering distinct advantages and disadvantages. However, ignoring social media is no longer an option. Every sales professional should evaluate which platforms align best with their target audience, sales objectives, and brand strategy. In today’s digital environment, a complete absence from social media can severely limit visibility, credibility, and professional growth. On the other hand, one can get consumed trying to maximize usage of many social media platforms. This...
13 October, 2025