The Unsung Heroes of Sales Success
The Unsung Heroes of Sales Success: Why Support Staff and Product Managers Deserve Recognition In business literature, sales success is often attributed almost exclusively to the charisma, persistence, and skill of quota-carrying sales professionals. Yet in my decades of experience—spanning selling solutions from accounting, human resource and payroll, manufacturing, electronic medical records, electronic payments software to anti-money laundering compliance systems—I’ve learned a fundamental truth: no high-performing salesperson closes complex B2B deals alone. Behind every signed contract are the tireless efforts of product managers and sales support staff. Their technical expertise, market insight, and ability to engage with client challenges are often the...