#sales Tag

I am a big fan of Major League Baseball and specifically of the Chicago Cubs. Have you ever noticed that many offensive rallies happen after one team has two outs on its opponent?  My wife has repeatedly pointed this out to me, and it’s true. An analyst examined data on baseball games for 2019 and found that an astonishing 37.5 percent of all baseball runs are scored after two outs, compared to 24.9 percent with no outs and 37.6 percent with one out.1 Why is that? Do pitchers relax more when there are two outs? Or do the batters improve their...

29 July, 2025

Pizza is my favorite food, although I have had to reduce the number of occasions that I dine on it due to my recent diagnosis of type 2 diabetes. I enjoy all styles of pizza, including thin crust, stuffed crust, Detroit-style, New York-style, and Neapolitan. My favorite is pepperoni pizza. Since I grew up and live in Chicago, I especially like Chicago deep-dish style pizza, a style unique to the Windy City. Did I catch your attention with my opening? I must have because you are still reading. So, what does this have to do with sales? It’s all about quickly relating...

23 July, 2025

Have you observed that the effectiveness of your standard sales pitch varies significantly based on the personality of your buyer? If not, it is essential to pay closer attention. Individuals possess distinct personalities and respond differently to various situations. I suggest that sales pros study buyers, not just pitch products. It is essential to tailor your messages and pitch to the specific type of buyer. Failure to do so may result in your message not being well received. For example, if your contact is a risk-averse introvert who is hesitant to try anything new, imagine how she might react when asked...

06 July, 2025

Here is the scenario: You developed a lead into a qualified opportunity, held meetings to demonstrate your value proposition, answered questions, arranged customer visits, and crafted a return-on-investment case that impressed the Economic Buyer. The buyer's interest grew, leading to calls for more information, workshops, contract requests, and training queries. They analyzed your solution, asked their questions, and examined the alternatives. Then, you were informed that your solution was selected from among the several they were considering. However, the deal suddenly stalled, your contact is not returning calls, and the opportunity remains open.  Has this happened to you? Your contact informed...

06 June, 2025

When pursuing a prospect in the sales cycle, it might seem advantageous if there is no competition. Indeed, discovering a lead and completing the sales process without the threat of a competing supplier can be less stressful, as no competitors are highlighting potential shortcomings of your company or product. Such scenarios are uncommon and should be celebrated when they occur. This has become even rarer since the pandemic, which has made access to prospects more challenging. However, competition can sometimes be beneficial in closing an opportunity. This may sound counterintuitive, so allow me to elaborate. An essential aspect of ensuring that time...

06 June, 2025

Nature versus Nurture? The debate on whether excellent sales pros are born or made is a classic nature versus nurture argument. After extensive experience in hiring, coaching, and managing over a thousand sales pros, the author concludes that most (not all) high-performing sales pros are born with innate skills, which they further develop. While some mediocre sales pros can improve with training, they are a minority. The author disagrees with best-selling author Daniel Pink's view that everyone is naturally a salesperson, citing statistics and personal experience to support the idea that natural-born sales pros have a significant advantage. I had the opposite view! When...

22 May, 2025

Understanding Economic Cycles Economic cycles, comprising phases of growth or expansion and contraction or recession, are a fundamental aspect of the financial landscape. These cycles are a natural occurrence in all free economies, influencing how corporations navigate their operations to optimize profits and efficiencies. The U.S. economic cycle typically spans about five and a half years, although it can vary between eighteen months and ten years. Good times lead to difficult times, and vice versa. The stock market is dissimilar to the economic cycle, although they often experience similar behavior, as investors' beliefs in the future economy and company profits influence...

06 May, 2025

Have you ever walked into a meeting where one person dominates, trying to prove they know more than everyone else? And that you don’t know anything? It’s unwise to challenge them head-on. Handling Mr or Ms “Smarty Pants”: Navigating the Know-It-All Factor in Sales Every salesperson encounters brilliant evaluators eager to prove their expertise, often at your expense. They do not hate you or your company. It's usually an ego issue—they need to show off in front of peers. They rarely act this way in one-on-one conversations. Their sharp intellect and relentless questioning can derail your presentation and threaten your sale if...

28 April, 2025

I recently received a call from a sales professional seeking assistance with her strategy to beat her primary competitor, referred to here as ACME, on a significant sales opportunity. ACME frequently emerged as a finalist in many of her sales opportunities, compelling her to exert considerable effort to secure the sale. During our discussion, I inquired about her approach to competing against her top competitor. She responded: "What do you mean? I just informed you that ACME, whom we have been discussing, is my top competitor." I clarified that while ACME was a formidable competitor, it was not her foremost...

14 April, 2025

As a former accountant, sales manager, economics instructor, and someone who spent many years calling on large financial institutions and major corporations in the anti-money laundering field, I have always been fascinated by the concept of risk. Risk may be defined as the measured avoidance of negative consequences of an action. Whether it's losing money on a financial transaction, loaning money, or jumping out of an airplane, risk is an inherent part of our lives. Risk assessment is a fundamental part of our decision-making process, often done unconsciously. We first learn about risk, at a young age, when deciding whether to...

09 April, 2025
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