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When I ask salespeople who their number 1 competitor the response is usually the name of another company that they often face in the marketplace. But, THEY ARE WRONG! The real competitor in most B2B sales situations today, the one you need to worry about and the toughest to beat, –...

Maybe once you worked with the buying team for many months. You had access to the “key decision maker”. You received positive feedback about your offering being a good fit for the prospect’s needs. You mutually determined a favorable return on investment which indicates that the solution will bring clear...