A key decision-maker may ask, "Why should I purchase your product or service?" during or after the sales presentation. This question presents an opportunity to convey the concise value proposition. Although this inquiry can disrupt the flow of a presentation, it can be advantageous if approached in a constructive manner. Rather...
I am a big fan of Major League Baseball and specifically of the Chicago Cubs. Have you ever noticed that many offensive rallies happen after one team has two outs on its opponent? My wife has repeatedly pointed this out to me, and it’s true. An analyst examined data on baseball...
Pizza is my favorite food, although I have had to reduce the number of occasions that I dine on it due to my recent diagnosis of type 2 diabetes. I enjoy all styles of pizza, including thin crust, stuffed crust, Detroit-style, New York-style, and Neapolitan. My favorite is pepperoni pizza....
Have you observed that the effectiveness of your standard sales pitch varies significantly based on the personality of your buyer? If not, it is essential to pay closer attention. Individuals possess distinct personalities and respond differently to various situations. I suggest that sales pros study buyers, not just pitch products....
After the announcement of our company’s acquisition, a sales pro began packing his belongings and would quickly exit the office. He previously worked for Dun & Bradstreet, which acquired our company. Given his previous experience with the acquiring company, where he misbehaved upon leaving after his employment was terminated, he...
Here is the scenario: You developed a lead into a qualified opportunity, held meetings to demonstrate your value proposition, answered questions, arranged customer visits, and crafted a return-on-investment case that impressed the Economic Buyer. The buyer's interest grew, leading to calls for more information, workshops, contract requests, and training queries....
When pursuing a prospect in the sales cycle, it might seem advantageous if there is no competition. Indeed, discovering a lead and completing the sales process without the threat of a competing supplier can be less stressful, as no competitors are highlighting potential shortcomings of your company or product. Such...
Nature versus Nurture? The debate on whether excellent sales pros are born or made is a classic nature versus nurture argument. After extensive experience in hiring, coaching, and managing over a thousand sales pros, the author concludes that most (not all) high-performing sales pros are born with innate skills, which they...
“Talent wins games, but teamwork and intelligence win championships.” Michael Jordan1 Teamwork offers significant advantages over individual work through better communication and synergy, leading to enhanced problem-solving, innovation, and creativity. It often results in a positive work environment and improved morale, although this is not always the case. Most people prefer working...
Understanding Economic Cycles Economic cycles, comprising phases of growth or expansion and contraction or recession, are a fundamental aspect of the financial landscape. These cycles are a natural occurrence in all free economies, influencing how corporations navigate their operations to optimize profits and efficiencies. The U.S. economic cycle typically spans about...