ANYTHING’S POSSIBLE – OR IS IT?
The Myth of “Anything’s Possible” Can an amateur golfer sink a 50-foot putt while blindfolded? Sure. It’s also possible to survive going over Niagara Falls—and a small number of people actually have.1 But in both cases, the keyword is possible, not probable. A professional golfer sinks a 50-foot putt only about 3 percent of the time.2 What do you think the odds are for an amateur to do it blindfolded? Slim to none. And that’s where sales is different. Sales Is Not a Game of Luck In enterprise sales, “anything’s possible” is not a strategy. Success is not random, and it certainly isn’t accidental. In my experience, sales...